Ship’s Wheel Hard Cider
As a key stakeholder in this venture, I held multiple pivotal roles including Creative Director, Head of Operations, and Lead Cidermaker. Our journey began in 2016, marking the establishment of the inaugural cidery along the coastal shores of South Carolina, only the third in the state at the time. Pioneering a distribution-centric approach to cider crafting, we embarked on a mission to create a brand that resonated deeply with the vibrant community of Charleston and the broader South Carolina populace. Recognizing the potential to introduce many to their first taste of craft cider, we prioritized clarity and coherence in our branding strategy. Our core label design, featuring color-coded variations for distinct flavors, was meticulously crafted to be instantly recognizable and culturally relevant to the coastal aesthetic of South Carolina. Evolving with the market landscape, we transitioned to cans as our primary packaging medium, while continuously refining our visual identity to stay ahead of the curve. It's been gratifying to witness the ripple effect of our design choices, as fellow local brands have embraced elements of our distinctive visual language, such as the iconic wave pattern.
Cans and updated color
As time progressed, our label underwent transformations, embracing cans as the primary packaging medium. We also implemented subtle adjustments and color refinements to ensure our visuals remained in tune with the evolving market landscape. Notably, as various local brands started incorporating elements of our visual cues, our adaptability became paramount.
Specialty bottles
As our journey unfolded, we expanded our offerings to include a diverse array of specialty products, ranging from single varietals to barrel-aged creations and high-proof cider cocktails. For one particular bottle, our aim was to evoke a sense of age and maritime adventure, reminiscent of old-world voyages. Drawing inspiration from the understated elegance of European label designs, particularly those found in French and Italian frizzante-style wines, we crafted a packaging that exuded timeless charm. Encased in a 750ml bottle crafted from recycled glass and sealed with 28mm crown caps, this creation encapsulated our commitment to sustainability and artisanal craftsmanship."
Production and Tasting Space.
DOCKWINE
DOCKWINE, a sibling brand to Ship’s Wheel, introduces an 8% ABV 16oz canned Rosé wine. This unique blend combines cider and grape wine infused with grape skin tannins. Specifically crafted for venues and convenience stores, the design features an extra-large font, contrasted drop shadow, and oversized logo. These intentional elements ensure easy visibility and comprehension, even in low-light environments such as dimly lit music venues or amidst a sea of cans in a cooler, positioned 10 feet behind the bar.
Blackout Burger Logo
Designed for a late-night smashburger concept in Charleston, SC, this logo embodies simplicity, timelessness, and a single-color aesthetic. Drawing inspiration from diners, roadside cafes, and classic burger stands, it captures the essence of nostalgia. Adaptable and versatile, the logo exudes its brand identity effortlessly, particularly on pocket tees, serving as a beacon of simplicity when needed.